In honor of April Fool’s Day, I’m sharing my Top 5 List of Foolish Biz Advice I’ve been given –No Joke!  And, I’ve also tacked on why I believe you should ignore each and every one of these!

1. Do What You Love & the Money Will Follow – No it won’t! You should follow your passion, but you also better make sure you have a revenue plan. Doing what you love and not getting paid for it just seems foolish to me.
2. Positive Thinking, Laws of Attraction, & Manifesting Change Are the Secrets to Biz Success –Really? So, if a business fails: is it because the owner didn’t have enough positive thoughts or merely not enough customers? Positive thinking can’t hurt, but action, commitment, dedication, and grit are what separate success from failure.
3. Don’t Charge too Much Or You Won’t Get the Biz – What I know for sure is that if you compete on price, you are positioning yourself as the Wal-Mart of your industry. AND, if you are woefully underpriced to a large corporation, you won’t be taken seriously as a vendor. I just did an entirewebinar on pricing discounting this myth and others.
4. Posting in Social Media Will Grow Your Biz & It’s Free!  – Yep, the platforms are free, but each one costs a ton of time. And, very few businesses gain customers in the business-to-business sphere just from social media.  With limited time and funds, you might just find that getting in front of prospects through other means is a quicker route to more clients.
5. Don’t Mix Business and Pleasure – Ha! My entire life is just one great wheel of friends and clients. My friends are my clients and my clients are my friends! I believe in great relationships; they are the keys to have a rewarding personal andbusiness life. 

What foolish advice have you been given??

To your sizzling success!

Liz

Liz Goodgold is a fiery redhead, speaker, coach, and author who has appeared in The Huffington Post, Forbes, The Wall St. Journal, The Los Angeles Times, The New York Times and appeared in almost 500 media outlets in her career! She knows what it takes to talk and get quoted.