There’s been a lot of discussion and some dismay amongst some of my peers about the direction of pricing for professional voice over.
One big trend seems to reflect that there are so many new entrants into the marketplace, fresh out of one or a few voice over workshops, so eager to get established that they’ll provide voice work for almost next to nothing, thus driving the market in a price-depressed direction. Sadly, the old axiom will ring true for the client and the talent. “You get what you pay for”. Clients may receive a substandard quality voice and technical performance that proves ineffective and in the long- run, the talent may be writing their own ticket out of business and not even know it.
My next two posts will address the ever sensitive pricing issue for voice-over work. One amazing article, published last week, I found in Sales & Marketing Management magazine titled, “Price Cutting Is for Sissies”, written by Mark Hunter.
Read the article here
While the article is aimed at high level sales executives, face it, we in voice over are engaged in sales every day, through the integration of how we articulate and use our voices AND how we conduct business. The bottom line:
One big trend seems to reflect that there are so many new entrants into the marketplace, fresh out of one or a few voice over workshops, so eager to get established that they’ll provide voice work for almost next to nothing, thus driving the market in a price-depressed direction. Sadly, the old axiom will ring true for the client and the talent. “You get what you pay for”. Clients may receive a substandard quality voice and technical performance that proves ineffective and in the long- run, the talent may be writing their own ticket out of business and not even know it.
My next two posts will address the ever sensitive pricing issue for voice-over work. One amazing article, published last week, I found in Sales & Marketing Management magazine titled, “Price Cutting Is for Sissies”, written by Mark Hunter.
Read the article here
While the article is aimed at high level sales executives, face it, we in voice over are engaged in sales every day, through the integration of how we articulate and use our voices AND how we conduct business. The bottom line:
Without confidence in your price, you can say good-bye to your profits. Price cutting is for sissies.
Mark Hunter, “The Sales Hunter,” is a sales expert who speaks to thousands each year on how to increase their sales profitability. For more information or to receive a free weekly sales tip via email, contact “The Sales Hunter” at www.TheSalesHunter.com.
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