Principles of Setting Prices for Voice Work

by | Career Advice

There are a number of considerations and opinions about what one charges for professional voiceover work.  Voice123 offers some advice,  for non union rates as does Voices.comVoices.com









What are the non-union rates for voice-over work?
 
VOICE OVER RATES

• Radio Commercial: Local / Regional
:15, :30 or :60
USD$200

• Radio Commercial: New York, Los Angeles, Chicago
:15, :30 or :60
USD$300

• Radio Commercial : National Network
:15, :30 or :60
USD$1000

• Radio Station Promotion / Station Imaging
:15, :30 or :60
USD$200

• Public Service Announcement on Radio
:15, :30 or :60
USD$200

• Television: Local / Regional
:15, :30 or :60
USD$300

• Television: New York, Los Angeles, Chicago
:15, :30 or :60
USD$500

• Television: National Network
:15, :30 or :60
USD$2000

• Television Station Promotion / Station Imaging
:15, :30 or :60
USD$300

• Public Service Announcement on Television
:15, :30 or :60
USD$300

• Television Animation
1 hr recording session
USD$125
Per finished hour of audio
USD$500

• Non-Broadcast Corporate, Industrial and Educational
1 hr recording session
USD$125
Per finished hour of audio
USD$500

• Interactive Media / Multimedia
1 hr recording session
USD$125
Per finished hour of audio
USD$500

• Audiobooks
1 hr recording session
USD$125
Per finished hour of audio
USD$500

• Per page rate
USD$125


Voices.com

NOTES
• Radio and television rates for unlimited airings in a 13-week cycle.
• Rates are in US Dollars for finished dry voice only. Any post-production required is $100/hr.
• All rates are for reference only. Each talent reserves the right to charge their own fees.
• Questions? Contact us at support@voices.com




Related Attachments





















  Attachment Name   Size   Last Modified
  Voices.com-Voice-Over-Rate-Sheet.pdf   61KB   10/13/2006 4:07 PM











What are the union rates for voice-over work?
 
Below you will find the AFTRA rate sheets for: .: Radio Commecials .: Television Commercials .: Sound Recordings




Related Attachments





































  Attachment Name   Size   Last Modified
  aftra_tv_commercial_rates.pdf   658KB   12/14/2005 8:13 PM
  aftra_sound_recordings.pdf   226KB   12/14/2005 8:12 PM
  aftra_radio_commercial_rates.pdf   121KB   12/14/2005 8:11 PM



Here’s a link that displays the latest Fall 2007 Arbitron Radio Market rankings
Market Ranks and Schedule (1-50)

I regard the majors as 1-20
Large markets- 21-50
Medium- 51-150
Small-151+

There are many considerations to calculate a fair rate. Market size, type of use, duration of use, and if it goes network (no buy outs for union).
There are a lot of non-union rates out there. You can find suggestions like this one compiled by Voices.com here:
http://www.voices.com/documents/Voic…Rate-Sheet.pdf

 

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