One of my favorite bloggers , Bob Souer turned me on to a new blogging discovery on the subject of branding from Tom Asacker. His “A Clear Eye” blog is a thought-provoking, colorful, and entertaining read.
This post links to a new white paper he’s written on the current marketing buzz about authenticity. Many of the voice talents who participate in online services have been attending seminars involving marketing and branding quite a bit recently. Many are splitting hairs about whether or not to use CD jewel cases or paper sleeves to package their demos. I am not one of the hair splitters.
Fact is, there’s no hard rule about this or anything.
In my opinion, Tom’s writing on the subject of authenticity connects back to the world of voiceover work:
As talent, we must do everything we can through our performances to help deliver an “authentic” and best value experience for our clients. When in doubt, always deliver “a good act”, dream BIG, and stay in tune with ever-changing trends.
In our branding, he says, “There is no right way to market or produce anything.”
Life (and work) is a do it to yourself project. I will always be in “beta” mode.