Here we are back again talking about the “wild wild west”. (What a great dance tune!) The discourse is about the winds of change and the “writing on the wall” of the voice-over industry with respect to the old paradigm; Talent Agengy, Ad Agency, talent and unions, versus the online “Voiceover Marketplace” of today.
The Voxdaily blog entry yesterday stirred the pot and there are excellent links to follow and the threads to the discussion are interesting, to say the least.
Be sure to read the post and observations by my blogging guru, Bob Souer, “Change is the only constant”. It’ll get you thinking about where you are (or aren’t) in your v-o career.
While the Voxdaily post naturally offers their own arguments ( although it’s almost like a commercial announcement with numerous links to their own pages within this post) it makes for an interesting read. All the links back to the Voices.com site will be especially beneficial to new entrants to the business, ie newbies.
Of course, the “big mouth” in me compelled me to chime in as one of the last comments in the threads:
“All I can offer here from my perspective, so as not to repeat what’s already been stated; in general, anyone in the industry (especially start-ups in these challenging economic times) is that only time will tell who the strongest are, as they will remain standing.
The prevailing economic climate and its impact,and overall industry paradigm is unfolding before our eyes. It is a wild ride.
It is a fine line we straddle for success as a voice artist, balancing our art with solid business sense, requiring sometimes simultaneous left and right-brained activity. Sure, just about anybody can talk, and undoubtedly many will be told they have a great voice, and there is a low barrier to entry. Seems like everyone and their brother can teach, too. Parlaying all this “stuff” into a long successful career is another matter.
Like any business cycle, some will acheive or sustain success, go out of business, or simply give up and move on to work that WILL pay their bills.”
SOMBODY, leave me a comment, please.