The Radio Business Report and TV Business Report is a treasure trove of news about the broadcast industry and media.
I hope if you’re in voice-over, you’ll read the article.
Of course I was so moved after reading it, I chimed in with the following comment:
“A well-voiced ad is also one that is well-written, and first read aloud by the writer for timing before it is given to the voice actor or narrator, so the pace is controlled. Pitch and intonation are found in casting the right person who is able to do with his/her voice what the desired response of the ad is to be.”