Voices.com Releases 2009 V/O Industry Report

For the past few years, I’ve enjoyed reading and tracking the annual state of the v/o industry as seen through the lens of Voices.com’s CEO David Ciccarelli.

Highlights

๏ A map of the voice over industry online charted by TouchGraph.

๏ A graph of which websites receive the most pageviews as sourced by Compete.com

๏ The single most searched for keyword, and how much Google charges for a click if you were to bid on that keyword using Google Adwords, the search engine marketing program.

๏ New information revealing the slight decline in radio and television advertising, but the rise in Internet, podcasting and videogame advertising.

๏ Details about “The gadget of the year”.

๏ Information covering salaries of union and non-union voice over talent including dollar amounts for contracts with residuals as well as average rates for freelance voice over work.

DOWNLOAD FREE REPORT

My Own Predictions?

I foresee more available voiceover work, and more market entrants.

Income from voiceover will remain stable, despite the economy.

Not all new v/o’s will remain in business over the next 24 months, and many more will either lose interest, or go out of business within three years, as is typical with most new businesses.

There will be excellent prices on equipment and gear for outfitting studios.

Talent Agents in larger metro areas (NY, Chicago, LA) will remain a viable force, albiet impacted by the new voiceover marketplace.

More voiceover work opportunities will result from new media development and its applications.

Happy 2009!




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