I’m a huge fan of my childhood/neighborhood friend and Marketing rock star, Rob Grede, and subscribe to to receive his email of  weekly free30 Second Marketing tips.

30 Second Marketing Tips
To Build Your Business, To Build Your Life
Tip #125

Entrepreneur’s Profit/Loss Test

Every day your business must face this test called profit or loss.

To pass, you must persuade people that you make something – a product or a service – that is valuable enough to them that they willingly surrender their money.

What’s more, they must surrender more money than you paid to make whatever you’re selling. Your income statement determines your score.

That’s where Marketing comes in.

Marketing is what alerts more customers to the benefits your product or service provides. Further, it is what persuades them to surrender money willingly, and reminds them to do it now.

Resolution for 2014: Persuade more people to surrender more money for your products or services.

To learn how, go here: www.tinyurl.com/nm3nm3nm3nm3

For more tips, go here: www.RobertGrede.com/tips.