Fall into line for the fourth quarter. It’s time! Well, friends, like it or not, the end of 2015 is staring back at us from the finish line of another year.  Here are some ideas to help stay “in the game”.

In football, the whole game hinges on the outcome of  the final fourth quarter. And how the winner plays during the first three quarters, sets up the win. But it is the critical and flawless execution during the final moments that ensures success. Thus it goes in business many times. So it’s time for a check up and review of the entire website, and other marketing implements in your arsenal.

www.YOU.com

As to your site, what you may find are certain elements, such as client listings, resume,  keywords, and links that need a touch up, re-link or enhancement, as circumstances change or become obsolete. These things just don’t update themselves! It’s on you or if you can afford an assistant, to get it done, ASAP!

Does your bio truly reflect what you bring to the table and who you are, today? The bio is required to, as my red-hot fire-branding friend, Liz Goodgold says, have a”cool quotient”, and reflect your brand DNA.

Social Media

Time to check out your profiles at LinkedIn, Facebook, and Twitter, making sure all information is current, and incorporate the best keywords, lists, and groups, so  those you wish to connect with can easily find you, and what you have to offer.

So the race is ON! Getting these things done shouldn’t take too much time. And there’s no time to lose, as we’ll never get it back. Being in business is like running a marathon, and it’s not a game. Consequences can endure. Before we know it, the fourth quarter will end, and “year over”.