Does your company really need an explainer video? I am happy to share this handy infographic link below provided by explainer video production company, BreadnBeyond.

Home page video, landing page video or explainer video? Whatever you want to call them, you’ve probably come across the term or the experience of  the  “explainer”.

Blogger Lee LeFever talks about design and intention of explainers. ” The thing about design though, is that some people have become really good at it – they are professionals. What is a task to some is an artform to others. Designers are the people whose focus and attention have produced some of the world’s most popular products. Apple’s success is a perfect example of great design at work. We are all designers, but some of us have become so good that it has become a profession.

Just as the design world has designers, the world of communication has explainers.  Explainers don’t simply explain ideas, they bring focus and attention to making an idea easy to understand. Their communication is intentional and goal oriented. For them, communication is the art.”

Explainer videos can take many forms, and usually involve animation, music and voice over narration.  They are are short. Mostly two minutes or less. And online.  Explainer videos enhance a company’s marketing. Ultimately, they are used to explain your company’s product or service or a  business idea in a simple, engaging and compelling way. They are focus on using a clear and concise language; appealing and attractive visuals that quickly grab the viewer’s attention.

But first a little shamless promotion. Here is my own explainer video voiceover demo. Many of the actual videos themselves are on my youtube channel and elsewhere on company websites online.

Finally,  many thanks to Nat from BreadnBeyond who reached out, and followed up with me about sharing this link to the infographic.  Does Your Company Really Need An Explainer Video?

You can copy paste and go to this url to view in a browser. You’ll need to increase the size.  Lots of good references at the end of the graphic too.  https://breadnbeyond.com/wp-content/uploads/2017/10/does-your-company-really-need-explainer-video-final.jpg?utm_source=reachout&utm_medium=email&utm_campaign=OR5